Understanding Your Websites Bounce Rate

Bounce rates are usually used to help quantify the effectiveness of your website. A bounce rate is the calculation of how many of your website's visitors only look at one page before exiting the site. The bounce rate is tricky because it can be skewed for a variety of reasons, because of this there is no industry standard for what an effective bounce rate is. If you webpage has a lot of information on one page a visitor may only need to look at one page in order to find the information they want, they also may be looking at one page for a relatively long period of time. To read more about bounce rate, click here. This makes it so a bounce rate can be a tricky metric to access, if you not understand how other factors affect it.

A bounce rate is a good metric to determine how engaging your website is to the visitors that come. The lower your bounce rate is, the higher your click through rate will be, meaning more of your website's visitors are look at pages beyond the homepage. A low bounce rate can be that your webpage is more interactive, but without considering the factors that might affect that number, it is a poor metric to determine if your webpage is truly effective.

There are factors that will raise your bounce rate. If the information that visitors are typically viewing your website to get is easily available on the homepage, your bounce rate will be inflated. In some cases; this can mean that a high bounce rate is actually a good thing. One example is if a lot of people are visiting your homepage to get your store hours or find your office's phone number, a high bounce rate means that your homepage is more effectively tailored to meet your consumer's needs.

You will want a low bounce rate if your website is made to be more interactive. If you use your website to earn advertising revenue, you will want a low bounce rate so that they have a better chance of seeing advertisements on your site. A low bounce rate is not a good thing for all business websites. Many websites attempt to make information that customers need easily available on the homepage, a low bounce rate would be that your homepage is not effectively tailored to the needs of your consumers.

Your website's bounce rate can mean a variety of different things when evaluating it. You can read more about bounce rate at http://dukeo.com/bounce-rate/. It is important when analyzing this sort of metric to take the situation into account. The bounce rate can mean a variety of different things, understanding the context it is in will help it be more useful to you.